Companies are learning that marketing to consumers under 50 years of age has changed drastically in the last fifteen years. While the Yellow pagees still work for consumers in the 55+ demographic and older, the vast majority of the younger demographic, that are spending, in their earning years and gainfully employed, are using internet search engines to reach consumers.
Larger companies dedicate in house experts to the management of Facebook and twitter campaigns, as well as managing local listings, the most important ones being google places, bing local business center and yahoo local in that order. But other local listing services, like merchantcircle, Kudzu, yelp, brownbook and hotfrog are also a big help.
A SEO professional can set up a wide array of local listings and examine your web-site for keyword density, choice and scatter. Copywriters creating well written material are a better idea than if you have not put a lot of thought into the articles and business descriptions and services on your web-site. After all the search engines deal with words, and the words on your web-site trigger the computer programs to match up the internet consumers with your company.